The insurance industry takes it for granted that Google will soon introduce its Google Compare auto insurance shopping site — available in Britain for two years — in the United States. Some recent moves by the Internet giant suggest the debut could be imminent.
Google recently formed a partnership with the insurance comparison shopping site CompareNow.com, which operates like the Kayak travel site only for auto insurance, according to a person with knowledge of the situation. Separately, according to an analyst at Forrester Research, the company is now licensed to sell insurance in more than half of the United States.
See the complete story here: New Clues on Google’s Plans for Insurance